Marketing leaders focused on advertising can get much more out of their digital video investments if they apply consistent targeting and measurement techniques across TV and digital video domains, and understand the available creative and technical variations.
Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences.
SundaySky creates video ads based on users’ interest, showing different scenes in different orders. We spoke with CEO Jim Dicso about how the tech is built to be “personally relevant” to individuals.
A customer’s experience with a brand trumps everything in the age of the empowered consumer. Jim Dicso, CEO of SundaySky explains how the best brands, like Apple and Netflix, compete and win with personalized customer engagement.
Former executives from GoDaddy, Lands’ End and Oracle guide development of industry-leading personalized video solutions
AdExchanger’s “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. This column is written by Martin Kihn, research vice president at Gartner.
If marketers want to succeed, they need to structure, organize and analyze this data in order to drive their marketing strategy and ultimately use it engage customers more effectively.
This research is designed to inform investment decisions large and small flowing through a vast network of solutions vendors, public and private. Produced for VCs, publishers, agencies, tech vendors, networking firms, equity analysts and integrators.
This first edition of the MarTech Intelligence Report examines the current landscape for video marketing software and the considerations involved in implementing this technology.
It’s time to move beyond surface-level attempts at personalizing marketing efforts, like filling in a consumer’s first name on a static email. Instead, Jim Dicso, President and Chief Revenue Officer at SundaySky suggests marketers to follow three tips to truly personalize their communications and improve customer relationships.
