Digital advertising and marketing executives have a plethora of data at their fingertips today, and so much is being done to apply this data to market their businesses with greater power and performance. But are brands taking full advantage of the opportunities available to them and their data? How can they ensure their marketing focus is providing quality to both their organization and their customers?
Once considered a mysterious black art, marketing is now a quantifiable, data-based function. But how do businesses use data analytics to drive marketing decisions?
Amit Golan joins as head of product strategy; new management roles strengthen business’ thought leadership and financial focus.
New digital capabilities deliver personalized videos that enhance and differentiate the customer experience.
A total of $1 billion was raised in the 12 months through February. This is a validation of the excitement around Israeli startups, as they continue to flock to NYC, making it the prime ecosystem in which to build their companies. 2014 is considered the best year for Israeli startups, and the momentum Startup Nation is currently having is the strongest it has ever had. Yet, there hasn’t been much discussion about who the next stars are coming out of the Israeli-NYC tech ecosystem. And there is certainly no shortage of candidates here. Ranging from video startups such as Kaltura, SundaySky, Magisto, Wochit and Wibbitz.
In collaboration with DataSift, which can access and scale Facebook’s pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. SundaySky’s executive vice president of advertising, Mark Flaharty, weighs in.
