Data-driven marketing expert advances SundaySky’s leadership in personalized video engagement market.
NEW YORK – SundaySky, powering personalized video engagement for major brands around the globe, today announced Jeff Hirsch as the company’s chief marketing officer (CMO). Hirsch will leverage his 30 years of experience in data-driven and performance-based digital marketing to help SundaySky continue to tap the growing market for individualized, timely and relevant messaging. SundaySky’s lifecycle marketing platform, SmartVideo Cloud, distributes 1-to-1 video experiences at scale, generated in real-time, across desktop, mobile and set-top boxes. As Hirsch crystallizes and leads SundaySky’s go-to-market strategies, his key focus will be to further solidify SundaySky’s leadership position globally.
Prior to SundaySky, Hirsch worked for AudienceScience in various roles, including CEO and, most recently, president of digital media holding company CPXi. Throughout his career at organizations such as Fastclick, ValueClick and others, Hirsch fine-tuned the aggregation and analysis of data to deliver engaging, relevant content to specific audiences across a number of platforms. Hirsch’s experience positions him as the ideal CMO to support SundaySky’s commitment to helping brands deliver 1-to-1, personalized video experiences for every consumer.
“Personalized video changes the way brands engage with their customers and prospects. Given Jeff Hirsch’s experience in establishing new market categories and driving demand for innovative, disruptive technologies, welcoming him to our team better positions us to show brands the way they can succeed with deploying personalized video solutions,” Shmulik Weller, CEO of SundaySky, said. “Jeff’s success growing companies by driving sales and marketing strategies will strengthen the SundaySky team and support our goal of helping brands around the world serve each of their customers with personalized video experiences, which is proven to be the most effective and valuable medium for customer engagement.”
Globally, online video has become the preferred medium for sharing and consuming information of all kinds. SundaySky’s SmartVideo Cloud platform enables brands to create, manage and measure video marketing programs using meaningful data to personalize content for every customer, showing only what matters most to the viewer. One-to-one video experiences enable companies to engage consumers throughout the customer lifecycle with individual messages, information and promotions specifically for them at that particular moment. The evolution of personalized marketing and customer engagement strategies with SmartVideo Cloud provides better consumer experiences to help brands establish lasting relationships with their customers.
“’Truly 1-to-1 brand experiences have become the expectation of modern consumers and are the nirvana for marketers,” said Jeff Hirsch, chief marketing officer for SundaySky, said. “Savvy brands know the ability to deliver scalable, personalized video experiences throughout the customer lifecycle is the way to create and build long-term customer relationships. I joined SundaySky because of its smart team, blue chip customers and game-changing market technology; it is a tremendous opportunity for me to leverage my digital experience to help SundaySky continue working with the biggest brands across the globe and exceed its market potential.”