A New View: The Democratization Of Video For Business

Change in the world of video over the last decade has been staggering. Just years ago, highly curated videos at scale were reserved for businesses with deep pockets, resources and lots of time. Today, however, editing suites and expensive cameras have given way to handheld devices and cloud-based software platforms. Video has been democratized. That said, the issue with video now is ensuring content is easy to create, personalize, distribute and optimize at scale.