Brands are well acquainted with the challenge of breaking through the digital noise. Like it or not, we’re all spending more of our lives online, digitally interacting with our favorite brands. How can brands, amid a polarizing election, global pandemic, and economic uncertainty capture a moment of someone’s attention? Jim Dicso, CEO of SundaySky, notes:
“First and foremost, it’s all about relevance. Because if you’re not relevant, then you’re already lost in that short attention span.”
Read the full article to learn how organizations can provide relevant digital experiences and deliver content through the world’s most engaging medium, video.