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Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts

Source: MarTech Series Read Full Article
Financial Services Healthcare Customer Experience Telecommunications

Jim Dicso, CEO of SundaySky, discusses three practices that can help or hurt your customer experience efforts. He demonstrates how video-powered experiences modernized brands’ CX imperatives to exceed expectations. In this article, you’ll learn how:

  • Kaiser Permanente eliminates confusion and illustrates how members onboard and leverage their health plan to simplify their lives.
  • T. Rowe Price uses emotionally intelligent video-powered experiences to educate and care for their customers while maximizing retention and loyalty. 
  • Comcast enhances their CX by creating smaller, issue-specific video chapters enabled by an interactive video powered experience.

Read the full article to learn more!