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Bank of America Sees Personalized Video Experiences as Key to Rewards Program Loyalty

Source: PYMNTS.COM Read Full Article
Financial Services Customer Loyalty

Bank of America has been working with SundaySky for the last several years to integrate video into its digital customer journey. A bank’s goal is pretty clear when it comes to building online journeys. Banks want to increase customer satisfaction, deepen their customer relationship and grow the business. What Bank of America has seen over the few years of integrating video into its digital customer journey is that it’s increasingly able to deliver on all three.

This PYMNTS TV virtual discussion with special guests John Sellers, Rewards Executive at Bank of America and Jim Dicso, CEO at SundaySky, delves into video experiences, creative uses of digital communications channels, and how these fit together to deliver the new consumer preferences.