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Executive Q&A: How Personalized Video Works And What It Can Do For You

Source: Forrester Read Full Article
Best Practices

Enter personalized video, which enables a novel storytelling mechanism using customer data to create unique videos tailored for each individual viewer. This new media format supports the intersection of two important trends in user consumption: rich media and mass personalization. This Q&A answers the top questions you need to know about this significant new format.