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News & Press

Personalized Video Holds Enormous Potential for Brands

Source: AdWeek Read Full Article
Best Practices

The 101 on 1-to-1: True personalization is speaking to your customers on an individual, one-to-one level at a relevant point in time and with multiple layers of data driving the message. Video is the most powerful and effective way to do exactly that, provided you're using an appropriate strategy and methodology, as outlined in SundaySky's "Beginner's Guide to Next-Gen Personalization."