This has been a busy week as New York City played host to thousands of advertisers, marketers and tech professionals
during Advertising Week and IAB MIXX. I’m sure to no one’s surprise, ad blocking was one of the most frequently
discussed topics during the events’ many panels. Panelists and attendees covered many other topics, as well. Here are
our highlights of the week:
Jeff Marcoux, Microsoft, on Customer Experience: Jeff Marcoux, CMO lead, worldwide enterprise marketing at Microsoft, spoke to the IAB MIXX crowd about crafting a customer experience. Delighting customers is reliant on unlocking all the data sources available to understand what offer a customer should receive next, or what ad should be shown next so that customers have a relevant experience. (Tweet this.) Marketing at the wrong time or with the wrong message is not only a misstep, it’s spam, says Jeff.