What You Missed During Advertising Week and IAB MIXX
This has been a busy week as New York City played host to thousands of advertisers, marketers and tech professionals during Advertising Week and IAB MIXX. I’m…
Author: Rachel Sullivan
Posts by Rachel Sullivan
Mutual of Enumclaw Personalizes Its Policyholder Experience
The insurance industry is challenged with digital innovation as companies hustle to keep up with digital-minded consumers. Mutual of Enumclaw addresses this challenge by engaging customers with personalized,…
Online Video Growth Presents Huge Opportunity for Advertisers
To see how quickly digital video is growing, you only need to look at some compelling findings from Forrester: Online video will grow at a 21 percent…
10 Ways to Use Personalized Video to Help Consumers Go Back to School
The back-to-school season, one of the largest consumer shopping holidays, is well underway. Because of the shopping propensity, consumers are shown numerous ads across many channels. This…
SmartVideo Summit 2015: 11 Valuable Insights from Digital Marketing Leaders
Every year digital marketing leaders, customer experience executives and industry innovators come together at our SmartVideo Summit to share how their customer engagement strategies drive business results.…
How Telco Marketers Can Best Measure and Optimize Video Ads
As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising – there’s a more pressing need to hold programs accountable and…
SmartVideo Benchmarks for Telecommunications Marketing Leaders [Report]
Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By…
Customer Experience: How to Rise above Competitors
Companies that compete solely on price or product are facing a losing battle. It’s simply not enough to differentiate a company in today’s market. On the other…
Onboarding is Ideal Time for Insurers to Drive Digital Value-Add Service Use
The insurance industry, just like many others, is faced with digital and mobile innovation challenges as companies hustle to keep up with their digital-minded consumers. Forrester reports…
