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Blog Double the Platform Power to Supercharge CX Engagement

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Casey Myers Sep 2, 2020 SVP Strategic Partners
Customer Experience Platform

As SundaySky’s leader of strategic partnerships, our recent announcement of our Premier Partnership with Adobe is a great milestone. But more so, I am excited about the incremental value our mutual customers will realize through the combined power of our platforms.

I first joined SundaySky because I saw the potential for the most powerful customer engagement tool the marketplace has seen in decades: video. The most compelling aspect of SundaySky’s modular, dynamic and personalized Video Experience Platform is that it can be used across every consumer journey, affecting the complete customer experience and delivering substantial and sustained positive outcomes. 

I’m proud of SundaySky’s customers’ track-record of achieving breakthrough outcomes and quantifiable results with highly compelling, valuable and personally relevant content, activated by data and orchestrated across all digital channels. Our customers continue to go deep and wide with our technology, and have asked us to help accelerate their VX strategies across business lines, cross-channel journeys, and use cases, at scale and with speed. Which is why we’ve further enhanced our strategic partner relationship with Adobe, the market leader in digital experiences. 

Our customers continue to go deep and wide with our technology, and have asked us to help accelerate their VX strategies across business lines, cross-channel journeys, and use cases, at scale and with speed. Which is why we’ve further enhanced our strategic partner relationship with Adobe, the market leader in digital experiences. 

SundaySky’s domain expertise in relevant, immersive and interactive video content coupled with Adobe’s industry-leading suite of digital experience products solves our mutual customers’ challenges to activate video-powered experiences with first-party data across paid and owned media channels. Our premier partnership enables joint customers to take advantage of the dual platform power immediately; Adobe’s existing customers are also able to elevate CX engagement with the power and scale of SundaySky’s Video Experience Platform.

This partnership will focus on SundaySky and Adobe’s combined company value for joint customers through available and planned integrations like Adobe Experience Platform, Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Experience Manager, and Journey Orchestration, all geared to enable brands to:

  • Drive data-driven content velocity: Activating Adobe’s data layer to fuel SundaySky’s video-powered experiences and deliver new digital consumer experiences at the speed of rapidly changing customer needs
  • Orchestrate omnichannel experiences across customer journeys: Scaling video-powered experiences across paid and owned channels, expanding audience reach to resonate with customers
  • Accelerate digital transformation: Aligning joint go-to-market teams to empower mutual customers with CX differentiation among their peers
  • Increase return from platform investments: Leveraging the power of SundaySky and Adobe’s combined platforms allows for incremental return as well as reduced IT costs and dependencies 

At SundaySky’s Virtual Summit in July, our CEO Jim Dicso hosted a panel discussion with Stephen Frieder, President of Americas for Adobe, and Craig Dempster, Global CEO of Merkle, on the need for brands to combine the power of data-activation and compelling content…to supercharge CX, ultimately unleashing the full potential of compelling and immersive digital experiences to revolutionize CX strategies. Stephen said something that has stuck with me:

“Data informing content is the foundation of what we’re excited about doing with SundaySky. That combination of making sure you understand your consumer’s behavior with a clean view of data and understanding the journey they go on, no matter what channel and delivering that great experience through video is really the nirvana.”
— Stephen Frieder, President of Americas for Adobe

Simply put: leverage the power of data, content and video for digital CX nirvana. Here is the full 20-minute discussion between the three: 

The market opportunity for video-powered experiences continues to grow, at a faster clip than before. Brands’ requirements to move fast have only accelerated with the onset of Covid-19; their need to quickly configure and deploy new digital experiences that evoke emotional intelligence and provide value in the moment to the end customer has never been greater. 

“Behaviors of consumers are changing, maybe not as fast as we wanted pre-Covid. But what I’m seeing since Covid has come here, that behavior has changed rapidly. And really, consumers today expect to have that seamless digital experience and their expectations from brands are at an all time high, and they expect to have that great experience. If they don’t get it, they’re gonna move on to other places. So they want you to know who they are and make sure you’re delivering relevant content to them at all times.”
— Stephen Frieder, President of Americas for Adobe

I’m more pumped than ever about SundaySky’s limitless potential: advancing our Adobe partnership to bring the combined strength of both platforms to a broader market; empowering our mutual customers with CX differentiation among their peers; and scaling data-driven, video-powered experiences across the digital landscape. 

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