6 Predictions for Online Video Technology in 2013
Among the 2013 predictions: big data to empower video, contextualization to optimize customer experiences, and HTML5 to achieve critical mass.
Author: Yaniv Axen
Posts by Yaniv Axen
4 More Ways to Use Retargeted Video Ads for Customer Acquisition
Four additional ways SmartVideo for Retargeted Advertising can drive customer acquisition and support engagement initiatives.
The Future of SmartVideo Advertising
Today, 90% of online video ads are repurposed TV campaigns. Yet as online video technology evolves, what does the future of video advertising look like?
Is There More Value in Brand or Performance Video Advertising?
Online video advertising has the ability to bridge two ad disciplines – brand and performance advertising – to deliver the value of both.
VideoNuze 2012 Report: Macy’s is Top Brand in Online Video Market
Macy’s is one of the top brands in the online video market, utilizing omnichannel marketing to engage with the “connected consumer.”
VideoNuze 2012 Report: Top 5 Themes from Online Video Ad Summit
The top 5 themes and takeaways for the online video ad industry from the Videonuze 2012 Online Video Advertising Summit in NYC.
Debunking Video Advertising Myths
Yaniv Axen responds to a recent DigiDay article, relating ad-tech myths to online video advertising.
Why Smart Online Video Advertising Breaks Wanamaker’s Rule
Smart online video advertising breaks Wanamaker’s rule ‘50% of my ad spend is wasted’ because value is measured and performance is optimized.
