The Future of SmartVideo Advertising
Today, 90% of online video ads are repurposed TV campaigns. Yet as online video technology evolves, what does the future of video advertising look like?
Today, 90% of online video ads are repurposed TV campaigns. Yet as online video technology evolves, what does the future of video advertising look like?
Online video advertising has the ability to bridge two ad disciplines – brand and performance advertising – to deliver the value of both.
Macy’s is one of the top brands in the online video market, utilizing omnichannel marketing to engage with the “connected consumer.”
The top 5 themes and takeaways for the online video ad industry from the Videonuze 2012 Online Video Advertising Summit in NYC.
Yaniv Axen responds to a recent DigiDay article, relating ad-tech myths to online video advertising.
Smart online video advertising breaks Wanamaker’s rule ‘50% of my ad spend is wasted’ because value is measured and performance is optimized.