SundaySky SmartVideo Helps Nikkei Inc. Advance Digital Media Market
World’s largest financial newspaper is the first media company to leverage personalized video to lift paid subscriptions
Author: Rachel Eisenhauer
Posts by Rachel Eisenhauer
Trends 2016: North American Digital Banking
This research explores what the state of the economy, digital disruption, and empowered customers mean for the priorities of digital business strategy executives at North American retail banks in 2016.
Now Showing: A Personalized Video From Your Soon-To-Be Favorite Brand
Personalized video is the latest iteration of instant “push marketing” to consumers’ mobile devices. It encourages specific behavior through messages that appeal to individuals. And it can be extraordinarily effective, guiding consumers to buy or save depending on the message.
Content Marketing Must Support Customer Experience
Valuable customer experiences will be the primary factor differentiating brands that win from those that lose in the global economy for at least the next decade, and content marketing has a crucial role to play in supporting customer experience. This report provides guidance and examples for how marketers should tie their content strategies to customer experience and use the customer life cycle as a framework to guide them.
Expert: How to take the ‘creep’ out of personalization
The proliferation of digital data about consumers has created both tremendous opportunity and real concern about privacy and “creepiness.” One expert explains how brands can go from ‘creep’ to ‘personal’.
SundaySky, Dentsu Unite to Enhance Customer Experience in Japanese Market
Partnership broadens SundaySky’s footprint in Japan, enables brands to deliver personalized video experiences to customers
