Financial firms are seizing the opportunity online video offers and are seeing positive results in everything from driving brand awareness to improving adoption and conversion rates. This report discusses the benefits and pitfalls of using video and outlines the technology vendors that can help eBusiness teams engage, win, and serve customers efficiently.
Forrester identifies two distinct types of content marketing: a brand-building approach they call media-centric content marketing, and a direct response one they call customer-centric content marketing. Both of these approaches have the potential to absorb vast amounts of resources and budgets without delivering clear outcomes. This report urges marketers to optimize each type of content marketing before they lose their way in vast media buys or customer relationship boondoggles.
New integrated offering allows enterprises to quickly expand existing customer communications at scale with personalized video
Customers do not want to be promoted to anymore. They don’t want to be sold on something, at least in the traditional sense. They all want to be wined and dined. They want that unique experience, that personalized care.
Announced on the eve of CES 2016, the team at SundaySky — a company powering personalized video engagement for various brands — revealed that more than 500 million SmartVideos have been generated in real time by its platform since 2011.
Personalization continues to be a hot topic in loyalty marketing, and if SundaySky’s success is any indicator, the trend shows no signs of slowing. In creating personalized SmartVideos, the company allows clients to engage with customers at a level that was previously unreachable through traditional visual media.
