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News & Press

Content Marketing Must Support Customer Experience

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Source: Forrester Read Full Article
Customer Experience Research

Valuable customer experiences will be the primary factor differentiating brands that win from those that lose in the global economy for at least the next decade, and content marketing has a crucial role to play in supporting customer experience. This report provides guidance and examples for how marketers should tie their content strategies to customer experience and use the customer life cycle as a framework to guide them.