Two trends that are changing digital campaigns

Before consumers can relate to a brand, they need to relate to an ad. The digital space and the wealth of data there is making it simpler for many brands to compete and connect. Moving into 2015, one expert identifies two trends he believes can change a campaign’s trajectory.

SundaySky’s Flaharty: He’s a Believer

Last month, Mark Flaharty joined customized video ad company, SundaySky as its EVP of Advertising. Formerly the SVP, North American Sales at retargeting specialist, Criteo, Flaharty has more than 20 years of experience in the digital marketing industry. In a conversation with GeoMarketing, Flaharty tells how he’s gone from a cynic to a believer in the powers of video, and details how location can factor into and shape personalized video messaging ads.

Is SundaySky The Criteo of Video?

The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content. It’s an evolution for a company whose platform was first used by brands like AT&T to create videos for customer messaging.