Historically, video has been viewed as a pure brand-building medium for telecommunications marketers, with success defined by awareness indicators such as eyeballs, gross rating points and impressions.…
Brands that can successfully harness and use the power of big data can nurture long-term customer loyalty.
Empowering marketers to tell engaging and effective stories with personalized video throughout the customer lifecycle.
We applaud Facebook’s personalized ‘Look Back’ videos, and share our SmartVideo perspective on how to enhance the overall viewer experience.
Healthcare payers will create highly relevant communications for customers to combat the poor experience of the Health Insurance Marketplace.
A video view indicates how engaging and effective a SmartVideo program is, and ensures measurable financial impact is delivered.