Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers can maximize their engagement with every customer they have meaningful data on. Here’s how:
Personalized video advertising combines these elements, resulting in a powerful way to reach your target audiences. Whether your goals are a measureable increase in sales and revenue or brand recognition and recall, personalized video ads have proven to address both performance and brand metrics and outperform most online marketing tactics.
What are you waiting for?
Many brands have already begun to personalize their customer experiences, advertise with online video or combine and structure their big data. Each of these initiatives is valuable in its own right—but it’s only when all three are combined that you can realize the full potential of engaging your customers with a unique, personalized, real-time message.
Now is the time to bring data and video together to craft a truly individualized video marketing program that drives value for your business. Personalized video ads are both a brand and performance medium. They significantly outperform traditional display ads as well as non-personalized video ads, and have proven to increase sales, brand recognition and recall.
Marrying data management, programmatic personalization and targeting, delivery, and optimization capabilities together through one full-stack solution, such as we provide through the SmartVideo Platform, is important to achieving true personalization. Because the creative execution and media buy are coupled together, we’re able to track, measure and optimize against many parameters that influence the media buying decisions, ad selection and ad content decisions. This enables brands to deliver the right story, to the right viewer at the right time in the most engaging manner possible, resulting in high performance ads that drive value.
Watch an example personalized video ad from Cox Communications, and then check out more in our gallery.