5 Ways to Better Acquire and Retain Customers
Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing…
Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing…
The nation’s top financial institutions share a few common strategic imperatives: growing share of wallet and maximizing J.D. Power rankings. In order to realize that vision, banks…
We are in the age of the customer, where there is limitless access to information about competitive products and services and where customer loyalty is harder than…
Loyalty programs for the most part have remained constant in recent years. While the most popular programs may generate rewards for the customer, the successful ones identify…
Customer loyalty has evolved over the years to keep pace with ever-evolving customers. Customers are influencing every industry today through mobile payments, shopping on the go and…
In my last blog post, I wrote about how brands have prioritized a digital-first initiative to meet consumers on the channels and devices they use most frequently. As…