A recent survey conducted by SundaySky sheds light on how video marketing acts a tool when it comes to personalization, writes Guy Atzmon, Senior Vice President of Product & Creative, SundaySky.
Personalized videos bring more relevant and engaging content to the customer journey. Marketing leaders must first determine whether they have a solid reason to deploy this technique and then follow best practices for its use.
Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Dell ranked higher than Microsoft in personalization but not in video.
Personalised video advertising strategies are utilised by over 70% of brands which rank in the top ten for personalisation or video efforts, according to research from SundaySky, the video marketing and personalisation company.
SundaySky Personalization x Video Index ranks Fortune 500 brands on personalization and video marketing according to customer feedback.
More than 70% of the brands who rank in the top ten for either personalization or video, as rated by their customers, use the two strategies together in the form of personalized video, according to a new consumer study from SundaySky ranking industry leaders on personalization and video marketing.
