What Are the Emotional Drivers Behind Customer Experience?

CMSWire

For brands seeking to improve the customer experience (CX) across the entire customer journey, and increase customer loyalty and retention, many have changed their focus from customer satisfaction to creating an emotional connection. SundaySky CEO

Battle of the Brands—The Power of Personalization

A recent consumer study asked customers of some of the top brands in the world to rate the brands’ efforts in both personalization and video use. The survey consisted of statements referencing the brands’ personalization