SundaySky Personalization x Video Index ranks Fortune 500 brands on personalization and video marketing according to customer feedback.
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Enter the power and promise of data-driven video – a strategy that enables marketers to use available data to deliver tailored advertising through precise audience targeting and personalized video creative. The opportunity to use data to refine and optimize targeting and video creative will increase the likelihood of greater relevance and performance because after all, actual response data doesn’t lie. Data-driven video unlocks the potential for marketers to combine their most valuable assets (the creative, audience segments, targeting and response data) to build more powerful, personalized and performance driven ad experiences.
A marketer’s guide to learn about the state of data-driven video along with benefits, best practices, tips, and more. Published by the Interactive Advertising Bureau (IAB) in June 2019.
Forrester principal analyst Alyson Clarke, who serves eBusiness & channel strategy professionals in the financial services sector, spoke about banks’ personalization efforts that really work versus common errors. She also discussed nearly a dozen real examples
Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In fact, only a sliver are using video strategically. Leading financial services firms use video because it makes products and services easy to understand, simplifies complex concepts, and drives brand affinity. This report for digital business leaders details how leading firms are using online video and what results they get across the customer life cycle. By Forrester analysts Nick Barber with Alyson Clarke, Benjamin Ensor, Charlie Ruhl.
Announcement of the release of our Q1 2019 study on the effects of personalized video on NPS at Fortune 500 companies.
