Customer Case Study

Previously, SmileDirectClub’s onboarding journey required customer care representatives calling new members to educate them on their newly purchased smile plans. While this orientation session was highly personal, it was also a high service cost and required customers on the phone for more than 20 minutes.

The teledentistry company’s 4-minute personalized video includes interactive chaptering and covers an individual member’s plan details, mobile app benefits, device registration information, and online store promotions.

This level of personalized engagement is only achievable with the SundaySky platform’s automated video creation at scale, resulting in a more efficient and cost-effective customer care experience. Now that’s business impact that would make any Customer Experience Officer smile.


Without breaking the bank. For the cost of a single traditionally produced video, SundaySky is a cost-efficient alternative to the legacy production model. Schedule a demo to see the power of the SundaySky Video Platform for yourself.

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