The ability to quickly modify content and creative to reflect customers’ expectations during uncertain times, such as a pandemic, is a daunting task that leave brands thinking they don’t have the time or budget.
Kaiser Permanente leverages SundaySky’s Video Experience Platform to swiftly modify the opening messages in their digital onboarding experience. Each individualized VX demonstrates customer care by personally welcoming each new member with empathetic tone that lets them know Kaiser Permanente is there for them. Additionally, an overview of each member’s plan offers a breakdown of complex terms like deductible and co-insurance, as well as covered services specific to the viewer. To further emphasize customer care, particularly during difficult times, Kaiser Permanente’s VX includes a cost estimate tool and payment options.