Gaze into our crystal ball for a look at these video trends among brands that will shape 2018, such as new tools that lower the cost of video creation for businesses of all sizes.
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During this Thanksgiving week, we’d like to thank everyone who helped us achieve this incredible milestone moment, and share five examples of personalized videos that will get your attention and help us hit the next billion views.
When it comes to one-to-one advertising, online brands need to provide their own glass slipper – by ensuring their ads are tailored to individual digital platforms. The content may remain the same on mobile devices and desktop computers. But if the content lacks technical design that is specific to either platform, brand messaging runs the risk of making little impression on consumers – which is not exactly the happy ending that advertisers want.
SundaySky’s CEO Jim Dicso recently wrote a piece for Retail Customer Experience titled “Why Personalization Is Key For Retail Customer Experiences” in which he explained how retail brands can properly execute personalization strategies to add value for their customers.
Today the majority of digital media consumption takes place through mobile devices. In fact, according to this eMarketer report, the time consumers are spending on mobile is gradually increasing while their time spent on all other media is decreasing.
In an effort to lift customer satisfaction and increase digital engagement, the credit reporting bureau partnered with SundaySky to educate and guide their customers using the power of personalized video.
