To date, Facebook has used personalized videos for purely celebratory and fun experiences. However, personalized video has the potential to do so much more when used in an action-driven, service-driven way.

Person-first personalization and video-led engagement are leading the customer experience revolution for AT&T, Citi, Verizon, Hilton, T. Rowe Price & RBC.

In this eMarketer report, “Personalization In Retail: The Latest Trends And Challenges” by Yory Wurmser, learn about some of the common challenges that retail teams are encountering and read up on current trends with personalization used at different touch points across the customer lifecycle.

This year, SundaySky invited a couple hundred partners, customers, and analysts to discuss the evolution of personalized customer engagement.

The main focus of the Adobe Partner Summit 2017 was the idea of “making experience your business”. What this means is that brands need to begin delivering…

The main focus of LiveRamp’s RampUp 2017 conference was that most brands are in the process of transitioning to people based marketing, and the discussions primarily focused on how…