My 2019 predictions for how enterprise brands’ growth strategies will shift from “gross customer additions” to focus on “loyalty as the new growth” by establishing loyalty and retention as the primary drivers of “net customer additions.”
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Our musings on making video personal
My 2019 predictions for how enterprise brands’ growth strategies will shift from “gross customer additions” to focus on “loyalty as the new growth” by establishing loyalty and retention as the primary drivers of “net customer additions.”
> read more
For the next installment of Behind The Personalized Videos, we’re celebrating some of the women on our team for International Women’s Day!
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Hot off the presses is Gartner’s annual CMO Spend Survey for 2018 – 2019, co-authored by Gartner analysts Ewan McIntyre and Anna Maria Virzi. Gartner surveyed 621…
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Personalization and interactivity will continue shaping major trends, such as built-in testing frameworks and the true beginning of the end for broadcast, in the video marketing space this year.
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This year’s IAB Annual Leadership meeting dropped some significant knowledge on advances happening in video marketing, data (is the new oil?) and the direct brand economy (also known as DTC).
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Direct to consumer brands are breaking through the noise of the digital world by creating personalized customer experiences that add value to the products themselves.
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Video advertising measurement is a topic up for much debate in today’s digital world. Listen to why you should be looking passed those vanity metrics and directly into business impact of your video ads.
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