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The SundaySky Voice

Our musings on making video personal

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Jim Dicso Fri Jan 4, 2019

My 2019 predictions for how enterprise brands’ growth strategies will shift from “gross customer additions” to focus on “loyalty as the new growth” by establishing loyalty and retention as the primary drivers of “net customer additions.”

> read more

Learn from Casper, Allbirds, and Warby Parker: Build Your Brand With Personalized Customer Experiences

Dan Sylvester Thu Jan 31, 2019

Direct to consumer brands are breaking through the noise of the digital world by creating personalized customer experiences that add value to the products themselves.

> read more

Vanity Insanity: Why The View Is Through

Eric Porres Tue Jan 29, 2019

Video advertising measurement is a topic up for much debate in today’s digital world. Listen to why you should be looking passed those vanity metrics and directly into business impact of your video ads.

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Year-In-Review: The Journey of Personalized Video on Facebook

Yaniv Axen Wed Jan 9, 2019

At first glance, the Year-In-Review videos for 2018 look a lot like their predecessors in that they’re a series of scenes recapping each user’s year with personalized photos sprinkled throughout, but when you look a bit closer you can see how personalized video on Facebook has come a long way.

> read more

End-Of-Year Budget Idea: Boost Marketing Performance with Personalized Video

Dan Sylvester Fri Dec 21, 2018

Personalized video is making it so that even mid-sized companies can afford to produce and execute video marketing strategies that perform on both a brand and performance marketing level. Learn how you can get started today.

> read more

Why Viewer Experience Is The New User Experience [Webinar]

Jake Chatt Mon Dec 3, 2018

Join us as we discuss the ins and outs of the viewer experience and share best practices focused on personalized videos delivered via email, through your website, and within your mobile app at 2 PM EST THIS Thursday, December 6th.

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Facebook Video Best Practices: One Size Doesn’t Fit All

Jonathon Ben Haim Thu Nov 8, 2018

In an effort to discover our own Facebook video best practices, we decided to deploy video creative tests with some of our first Facebook ad programs. 

> read more
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