Our Latest Thinking
Personalization is the goal of modern digital marketing, which means a new position among brands is necessary: the Chief Personalization Officer (CPO). As part of our look ahead to 2018, we honor industry leaders who are defining the responsibilities of a CPO.
> read more
In honor of Mother’s Day, here are three explanations to use when dispelling the myths of personalization and privacy concerns for your mom.
> read more
Hear from Jay Prasad of VideoAmp on the cross-channel tactics that work best for deploying ad content on linear and digital platforms.
> read more
What are the determinants of measuring personalized video? Know what video marketing analytics your brand should be studying.
> read more
We talk with Hulu SVP and Head of Advertising Sales Peter Naylor about his company’s video standards and practices in our ongoing Video Centers of Excellence series.
> read more
This installment of our Video Centers of Excellence series discusses viewability, offering suggestions for how brands can best measure this data to increase brand safety and integrity.
> read more
As digital marketers commit more resources toward personalization real-time video is fast becoming the preferred content format for customer engagement.
> read more