My 2019 predictions for how enterprise brands’ growth strategies will shift from “gross customer additions” to focus on “loyalty as the new growth” by establishing loyalty and retention as the primary drivers of “net customer additions.”
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Our musings on making video personal
My 2019 predictions for how enterprise brands’ growth strategies will shift from “gross customer additions” to focus on “loyalty as the new growth” by establishing loyalty and retention as the primary drivers of “net customer additions.”
> read moreThis year’s IAB Annual Leadership meeting dropped some significant knowledge on advances happening in video marketing, data (is the new oil?) and the direct brand economy (also…
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Direct to consumer brands are breaking through the noise of the digital world by creating personalized customer experiences that add value to the products themselves.
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Video advertising measurement is a topic up for much debate in today’s digital world. Listen to why you should be looking passed those vanity metrics and directly into business impact of your video ads.
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At first glance, the Year-In-Review videos for 2018 look a lot like their predecessors in that they’re a series of scenes recapping each user’s year with personalized photos sprinkled throughout, but when you look a bit closer you can see how personalized video on Facebook has come a long way.
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Personalized video is making it so that even mid-sized companies can afford to produce and execute video marketing strategies that perform on both a brand and performance marketing level. Learn how you can get started today.
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Join us as we discuss the ins and outs of the viewer experience and share best practices focused on personalized videos delivered via email, through your website, and within your mobile app at 2 PM EST THIS Thursday, December 6th.
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