Our Latest Thinking
Personalization is the goal of modern digital marketing, which means a new position among brands is necessary: the Chief Personalization Officer (CPO). As part of our look ahead to 2018, we honor industry leaders who are defining the responsibilities of a CPO.
> read more
We talk with Hulu SVP and Head of Advertising Sales Peter Naylor about his company’s video standards and practices in our ongoing Video Centers of Excellence series.
> read more
This installment of our Video Centers of Excellence series discusses viewability, offering suggestions for how brands can best measure this data to increase brand safety and integrity.
> read more
As digital marketers commit more resources toward personalization real-time video is fast becoming the preferred content format for customer engagement.
> read more
As MSOs and telcos fight for reliability of service and functionality in an effort to acquire and maintain customers, personalized video can offer improved technical support.
> read more
In the Age of the Customer, consumers are more empowered to only interact with brands whose experiences delight them at every corner. Here’s our recap of the themes from Etail West.
> read more
We talk with Complex Networks CEO/Founder Rich Antoniello about his company’s video standards and practices in our ongoing Video Center of Excellence series.
> read more