When both the ad creative content and the media buy are informed in real time by demographic, contextual, behavioral or geographic data, optimal efficiency is achieved, resulting in deeply relevant and effective personalized video advertising.
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We introduce a new series of articles about video centers of excellence – dedicated practice areas established by advertisers to bring creative, marketing and analytics disciplines together under one roof.
In an effort to discover consumer’s desire for in-app personalization, we decided to survey a number of consumers who regularly interact with major brands in three different verticals: retail, financial services, and telecommunications.
Personalization is the goal of modern digital marketing, which means a new position among brands is necessary: the Chief Personalization Officer (CPO). As part of our look ahead to 2018, we honor industry leaders who are defining the responsibilities of a CPO.
Personalized video functions as both a brand medium and a performance medium, tapping emotions that speak to the wants and needs of every customer, strengthening personal attachment to a brand.
In the spirit of combining art and science, here is a list of SundaySky’s predictions for MarTech trends that will shape 2018.
