Brand advocacy is often seen as the pinnacle of a brand-customer relationship since it elevates loyalty into actual promotion, and many believe the key difference between loyalty and advocacy is emotion. SundaySky CEO Jim Dicso recently shared his opinion on why emotions are a crucial part in creating brand advocates on a guest post titled “Why emotion is crucial to create brand advocates – and what you can do about it” on the publication Marketing Land.
This past Friday, our CEO Jim Dicso spoke with Cheddar about what it is we do here at SundaySky and how the videos we create are different from traditional videos.
In the age of the highly informed consumer, the only way for brands to distinguish themselves from their competitors is through exceptional customer experiences. By personalizing customer experiences, brands are able to deliver relevant and valuable content that actually helps a customer along their journey and breeds loyalty with every single touchpoint.
How to optimize live-action video footage with motion graphics animation for personalized video storytelling that drives customer engagement.
A recap of the conference’s core themes on designing customer experiences that are built on human emotion, personalized engagement and customer-centricity.
Forrester analyst Andrew Hogan discussed how leaders in person-first personalization are changing the way brands look at customer experience at the 2017 SmartVideo Summit.
