Where do James Bond, Woody Allen and Ferris Bueller meet? At the night of the personalized Oscars of course. Here we take a look at various ways in which Hollywood has depicted personalization on the silver screen.
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In the next installment of our Video Centers of Excellence series, we examine how brands need to institute parameters against ad fraud to deliver a high-quality video experience.
In the age of the customer, it is more important than ever to provide personalized experiences at all touch points in the consumer lifecycle. MSOs and telecoms have the unique opportunity to do this with personalized video.
The 2018 IAB Annual Leadership Meeting touched on the topic of trust and transparency as tools for brands to be creating the type of stories that connect with modern consumers.
A visit to a New York City public school reinforces the importance of having a personalized strategy, drawing parallels between having a video advertising campaign and choosing a career.
With retail personalization on the rise, we salute the personalization strategies of three major brands: The Home Depot, Wayfair and Saks Fifth Avenue.
