As MSOs and telcos fight for reliability of service and functionality in an effort to acquire and maintain customers, personalized video can offer improved technical support.

In the Age of the Customer, consumers are more empowered to only interact with brands whose experiences delight them at every corner. Here’s our recap of the themes from Etail West.

We talk with Complex Networks CEO/Founder Rich Antoniello about his company’s video standards and practices in our ongoing Video Center of Excellence series.

Our product and R&D teams worked tirelessly throughout 2017 to enhance our SmartVideo technology with capabilities that enable enterprise marketing teams to seamlessly execute personalized video, at scale, throughout every stage of the customer lifecycle.

Now that Google is playing the personalized video game, it’s a testament to the future of the medium and the promise of delivering video marketing on a mass one-to-one level.

Here are eight tips for how personalized video ads can be optimized and used for achieving the greatest amount of return across industries.