Hear from Jay Prasad of VideoAmp on the cross-channel tactics that work best for deploying ad content on linear and digital platforms.
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What are the determinants of measuring personalized video? Know what video marketing analytics your brand should be studying.
When telecommunications providers individually engage their audience through personalized video, they are able to leverage consumers’ data and more effectively drive the behaviors they desire.
We talk with Hulu SVP and Head of Advertising Sales Peter Naylor about his company’s video standards and practices in our ongoing Video Centers of Excellence series.
This installment of our Video Centers of Excellence series discusses viewability, offering suggestions for how brands can best measure this data to increase brand safety and integrity.
As digital marketers commit more resources toward personalization real-time video is fast becoming the preferred content format for customer engagement.
