Industry veteran will lead development and execution of SmartVideo advertising strategy.
New York – SundaySky, the creator of SmartVideo, today announced that it has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.
At SundaySky, Flaharty will oversee all aspects of SmartVideo advertising, including product and partner strategies. He will play a key role in optimizing sales, account management and performance measurement to keep SundaySky’s SmartVideo technology at the forefront of industry developments.
“Our goal of defining and leading the SmartVideo category requires us to hire and develop world-class talent with a focus on both domain expertise and experience in shaping an industry.” said Jim Dicso, president and chief revenue officer of SundaySky. “Mark’s past work in the industry will continue to help make SmartVideo the gold standard in online video for years to come and achieve our mission to create the most effective personalized, real-time video experiences possible for our customers.”
Flaharty said, “I joined SundaySky because I’m able to combine my previous work experiences with advertising, technology and video, and apply them to help brands combine the powers of video and data to drive truly personalized video marketing strategies at scale. The SundaySky team’s intelligence and vision on how to help brand marketers use data and personalization to increase consumer loyalty and business impact is the future of video marketing.”