Data-driven marketing expert advances SundaySky’s leadership in personalized video engagement market.
NEW YORK – SundaySky, powering personalized video engagement for major brands by its SmartVideo Cloud platform, today announced it received Service Organization Control 2 (SOC 2) Type II certification for security, availability, confidentiality and processing integrity standards as defined by the American Institute of Certified Public Accountants (AICPA). SundaySky is the first personalized video engagement provider to receive SOC 2 Type II certification.
SOC 2 Type II compliance is indicative of SundaySky’s maturity and commitment to delivering premium services for customers while maintaining the highest standards of security. Businesses are currently collecting, managing and analyzing more customer data from multiple sources than ever before. Turning data into actionable, relevant business insights is the top priority for many leading organizations but security, confidentiality and processing integrity are crucial to the long-term viability of data-driven marketing and the companies themselves.
SundaySky’s SmartVideo Cloud allows leading brands such as AT&T, Comcast and Allstate to use real-time data to deliver one-to-one, personalized video experiences to communicate with and engage their customers. With SOC 2 Type II compliance, SundaySky’s customers are assured that the company has designed and is operating effective controls to meet audit levels for data protection, availability, security and confidentiality. EY, one of the premier firms providing audit and advisory services, conducted the examination of SundaySky and issued the SOC 2 Type II report.
“The security and integrity of our customers’ data has always been a critical consideration for SundaySky,” Dror Harel, vice president of operations for SundaySky, said. “It’s one thing to directly inform customers that their information is secure. Receiving certification of compliance from a reputable third-party auditor like EY validates our statement. SundaySky takes security seriously, and SOC 2 Type II compliance is emblematic of our commitment to protecting all of the data in our platform while constantly expanding our service offerings to make personalized, data-driven video engagements a reality for more companies.”
SOC 2 Type II compliance ensures SundaySky customers are partnering with a secure technology business they can trust and gives them confidence in the integrity of the company’s SmartVideo Cloud platform. Designed specifically to address growing reliance on certain technologies and cloud-based service providers, SOC 2 reports detail the controls in place that affect security, availability, processing integrity and confidentiality within an organization.