Personalized Video Advertising Strategies For Telecoms
When telecommunications providers individually engage their audience through personalized video, they are able to leverage consumers’ data and more effectively drive the behaviors they desire.
Author: Mark Flaharty
Posts by Mark Flaharty
Video Centers of Excellence: Keep An Eye On Viewability, Brand Safety & Fraud
This installment of our Video Centers of Excellence series discusses viewability, offering suggestions for how brands can best measure this data to increase brand safety and integrity.
Digital Marketing Trends That Will Shape 2017
In 2017, as video continues to become more prominent in the overall content space, we look forward to seeing these marketing trends come together.
In the Personalization Games, Video is the Favorite to win Gold [Webinar]
Like millions around the world, I can’t stop looking up coverage of the games in Rio. While media and sponsoring brands are canvasing the web with detailed…
What the Rise of Ad Blocking Really Signals: A Need to Better Connect with Consumers
Most of you reading this will have seen something about the rise in ad blocking recently. Adobe and PageFair released a study revealing that 45 million people…
The Future of Video Advertising: Redefining Value in a Data-Centric World
A few weeks ago, I had the opportunity to host a panel of five leading ad industry experts to discuss the future of online video advertising at…
How Telcos Can Deliver Ads that Resonate with Consumers and Drive Revenue
The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing…
Misusing Big Data and Other Online Marketing Mistakes to Avoid in 2015
Marketers should avoid these four mistakes to take advantage of big data and deliver quality, individualized customer experiences.
