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Author: Mark Flaharty

Profile picture of Mark Flaharty

Posts by Mark Flaharty

Personalized Video Advertising Strategies For Telecoms

Posted on April 25, 2018

When telecommunications providers individually engage their audience through personalized video, they are able to leverage consumers’ data and more effectively drive the behaviors they desire.

Posted in Blog

Video Centers of Excellence: Keep An Eye On Viewability, Brand Safety & Fraud

Posted on April 3, 2018

This installment of our Video Centers of Excellence series discusses viewability, offering suggestions for how brands can best measure this data to increase brand safety and integrity.

Posted in Blog

Digital Marketing Trends That Will Shape 2017

Posted on January 9, 2017

In 2017, as video continues to become more prominent in the overall content space, we look forward to seeing these marketing trends come together.

Posted in Blog

In the Personalization Games, Video is the Favorite to win Gold [Webinar]

Posted on August 18, 2016

Like millions around the world, I can’t stop looking up coverage of the games in Rio. While media and sponsoring brands are canvasing the web with detailed…

Posted in Blog

What the Rise of Ad Blocking Really Signals: A Need to Better Connect with Consumers

Posted on August 22, 2015

Most of you reading this will have seen something about the rise in ad blocking recently. Adobe and PageFair released a study revealing that 45 million people…

Posted in Blog

The Future of Video Advertising: Redefining Value in a Data-Centric World

Posted on June 10, 2015

A few weeks ago, I had the opportunity to host a panel of five leading ad industry experts to discuss the future of online video advertising at…

Posted in Blog

How Telcos Can Deliver Ads that Resonate with Consumers and Drive Revenue

Posted on April 22, 2015

The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing…

Posted in Blog

Misusing Big Data and Other Online Marketing Mistakes to Avoid in 2015

Posted on January 15, 2015

Marketers should avoid these four mistakes to take advantage of big data and deliver quality, individualized customer experiences.

Posted in Blog
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