Is There More Value in Brand or Performance Video Advertising?
Online video advertising has the ability to bridge two ad disciplines – brand and performance advertising – to deliver the value of both.
Search Results for: innovation
15 Innovative and Smart Video Players to Follow
Video consumption and online video ad spend is booming. Here are 15 key online video players innovating and driving the industry today.
Where Do Customer Loyalty and Recommendations Come From?
Customer loyalty and recommendations stem from two key elements: quality and innovation. Brands need to constantly innovate to drive recommendations.
Insights from the Forrester Customer Experience Forum 2012
Key insights from leading brands adopting a customer-centric strategy are proving that we are in the “Age of the Customer,” at the Forrester Customer Experience Forum.
VideoNuze 2012 Report: Macy’s is Top Brand in Online Video Market
Macy’s is one of the top brands in the online video market, utilizing omnichannel marketing to engage with the “connected consumer.”
5 Considerations for Successful Online Video Engagement
Five considerations and applications for ensuring successful customer engagement with online video.
