Last week we hosted a Personalization Roundtable. We brought together a small group of marketers from some of today’s leading brands to talk about trends and challenges…
Archives: Blogs
In today’s marketing landscape, the way you reach a customer is just as important as the people you’re reaching and the message you’re using. Marketers need to…
Individualization is not synonymous with segmentation. Use customer segmentation as one data point of many to reach true one-to-one personalization.
Geography, behavior, demographic, psychographic; all common characteristics used for traditional market segments. Brands have used segmentation to personalize customer communications for a long time, but is segment personalization enough in today’s world?
As attention spans grow shorter, brands must do what they can to stand out among the noise. This has typically been achieved by being louder and more assertive in…
Consumers are sick of being constantly bombarded by brands – pop-up ads in their mobile apps, spam emails all day long and pre-roll ads that precede the…
