Technology Industry

Video for Software Technology Companies

Boost customer acquisition, grow your pipeline, and keep accounts coming back for more—all while saving on operating costs.

rated 4.4/5 by brands like yours

Trusted by today’s most innovative technology companies

Empowering Technology Businesses to Grow Through Video

Personalized Video That Resonates

Capture attention and drive engagement with personalized video content tailored to your prospects and customers from the moment they press ‘play.’

Scale Across the User Journey

From prospecting to onboarding, the platform’s flexible design supports tailored videos for every stage of the customer journey. ​​

Quick and Effortless Video Creation

Save time and reduce costs by leveraging reusable assets and templates for streamlined video production.

AI-powered Video Creation

Empower your marketing, sales, or product teams to effortlessly create personalized videos for multiple personas within an account, thanks to built-in AI.

Key Moments for Software Technology Companies

Drive Demand & Acquire New Customers

From scheduling demos to running account-based marketing (ABM) campaigns, personalization allows you to tailor messages to individuals and entire accounts. Leverage audience messaging capabilities to target the entire buying committee, saving time and effort while broadening your outreach.

  • Increase conversion rates 
  • Drive customer retention 
  • Boost meeting to qualified-pipeline conversions

Differentiate Your Product with Tutorials

Create tailored tutorials that directly address the specific needs of your audience. By using personalized videos, you can focus on the unique pain points and challenges they face, clearly demonstrating how your product offers the solution they need.

  • Capture audience attention and hold it for longer
  • Improve conversion rates 
  • Increase meeting to qualified-pipeline conversions

Welcome & Onboard Users

Greet new account holders with a personalized video that guides them through essential onboarding tasks, acting as a customized checklist that tracks their progress and prompts key next steps. Address potential confusion early to create a seamless onboarding experience.

  • Reduce demand on customer support
  • Reduce early churn 
  • Drive feature adoption and utilization

Educate with Feature Videos

Make new product and feature information simple to understand while educating, guiding, and driving action. These videos aren’t just informative; they’re also a golden opportunity to upsell and cross-sell to existing customers, introducing them to exciting new capabilities. 

  • Accelerate awareness and feature adoption
  • Increase customer lifetime value (CLV) 
  • Raise net promoter score (NPS)

Elevate Your Events

Create immersive experiences that entice your guests from the get-go by bringing a level of customization and connection that traditional invites simply can’t match. Tailor your message to each invitee to make them feel valued and special, increasing the likelihood of attendance and participation. 

  • Expand event registration
  • Increase meetings scheduled 
  • Lower cost per sign-up

Build Loyalty with Personalized Recaps

Leverage video to highlight a personalized summary of your customer’s progress and the value they’ve gained, especially during key moments like quarter-end or renewals. Use this opportunity to showcase underutilized features and encourage engagement with the success team for further insights.

  • Maximize feature adoption
  • Elevate NPS
  • Minimize customer churn

See It in Action

      • “I didn’t know anything about video creation when we first started working with SundaySky. Now, I am creating training videos to onboard new GTM employees. It saves me HOURS of live classroom time.”

        Amy Kautz
        Director of Sales Enablement, SalesIntel.io
      • “SundaySky allows us to provide personalized, relevant guidance to our customers that is more likely to drive them to take action.”

        Alana Stoltzfus
        Senior Manager, Digital Acceleration & Growth, Okta

      Measurable business results

      93%

      increase in meeting-to-qualified pipeline conversions

      23%

      reduction in early life churn

      12%

      boost in account applications

      Frequently asked questions

      How does personalized video improve customer engagement in technology?

      Personalized video improves customer engagement by addressing the specific needs and preferences of individual viewers. This targeted approach captures attention, fosters a deeper connection, and encourages action, leading to higher conversion rates.

      What are the key benefits of using video for technology companies?
      How can technology companies use video throughout the customer journey?
      What is AI-powered video creation, and how does it benefit technology brands?
      How can technology tutorials enhance product differentiation?
      What are the best practices for creating effective video content in technology?
      How can event invitations benefit from technology video?
      Can video help reduce customer support inquiries for technology products?
      How can personalized video boost customer acquisition for technology companies?
      Can personalized videos help with onboarding new users?
      How do loyalty recaps improve customer retention?
      Where can I see examples of technology videos in action?
      How can I get started with technology video for my software company?