Programmatic advertising is growing rapidly around the world, and particularly in the UK. A forecast from Socintel360 indicates the UK programmatic ad market will be the third…
Use Case: Advertising
A few weeks ago, I had the opportunity to host a panel of five leading ad industry experts to discuss the future of online video advertising at…
As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising – there’s a more pressing need to hold programs accountable and…
Historically, video has been viewed as a pure brand-building medium for telecommunications marketers, with success defined by awareness indicators such as eyeballs, gross rating points and impressions.…
The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing…
Looking back to only a decade ago, how we consume and share online video has drastically changed. YouTube launched in 2005, and by the end of the…
