Most of you reading this will have seen something about the rise in ad blocking recently. Adobe and PageFair released a study revealing that 45 million people…
What the Rise of Ad Blocking Really Signals: A Need to Better Connect with Consumers
Use Case: Advertising
Personalized Video Engagement: The New Advertising Paradigm
Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers…
Connecting the Art and Science of Marketing at Cannes Lions
Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year…
Personalized Video and Transparency in a Programmatic Market
Programmatic advertising is growing rapidly around the world, and particularly in the UK. A forecast from Socintel360 indicates the UK programmatic ad market will be the third…
The Future of Video Advertising: Redefining Value in a Data-Centric World
A few weeks ago, I had the opportunity to host a panel of five leading ad industry experts to discuss the future of online video advertising at…
How Telco Marketers Can Best Measure and Optimize Video Ads
As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising – there’s a more pressing need to hold programs accountable and…
