Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year…
Connecting the Art and Science of Marketing at Cannes Lions
Use Case: Advertising
Personalized Video and Transparency in a Programmatic Market
Programmatic advertising is growing rapidly around the world, and particularly in the UK. A forecast from Socintel360 indicates the UK programmatic ad market will be the third…
The Future of Video Advertising: Redefining Value in a Data-Centric World
A few weeks ago, I had the opportunity to host a panel of five leading ad industry experts to discuss the future of online video advertising at…
How Telco Marketers Can Best Measure and Optimize Video Ads
As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising – there’s a more pressing need to hold programs accountable and…
How Telcos Drive Business Impact with Personalized Video Advertising [White Paper]
Historically, video has been viewed as a pure brand-building medium for telecommunications marketers, with success defined by awareness indicators such as eyeballs, gross rating points and impressions.…
How Telcos Can Deliver Ads that Resonate with Consumers and Drive Revenue
The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing…
