Recap from the Oracle Data Cloud Summit where marketing leaders convened to discuss targeting, personalization and measurement.
Use Case: Advertising
Why do people block ads? They’re annoying. They ruin the experience. And, most importantly, they’re not relevant. Sixty-four percent of people on the Web use ad-blocking software.…
To see how quickly digital video is growing, you only need to look at some compelling findings from Forrester: Online video will grow at a 21 percent…
Most of you reading this will have seen something about the rise in ad blocking recently. Adobe and PageFair released a study revealing that 45 million people…
Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers…
Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year…
