Use Case: Advertising

Four metaphors for performance marketers who only use last-click attribution to effectively measure online and video advertising campaigns.

Retargeted video advertising is effective at converting customers. Here are 4 tips to enhance online video ads to maximize engagement and results.

Today, 90% of online video ads are repurposed TV campaigns. Yet as online video technology evolves, what does the future of video advertising look like?

Online video advertising has the ability to bridge two ad disciplines – brand and performance advertising – to deliver the value of both.