What can publishers do to manage and monetize their premium video inventory? Get the lowdown from FreeWheel Publishers General Manager James Rooke in the latest installment of our Video Centers of Excellence series.
Use Case: Advertising
When telecommunications providers individually engage their audience through personalized video, they are able to leverage consumers’ data and more effectively drive the behaviors they desire.
Our product and R&D teams worked tirelessly throughout 2017 to enhance our SmartVideo technology with capabilities that enable enterprise marketing teams to seamlessly execute personalized video, at scale, throughout every stage of the customer lifecycle.
Here are eight tips for how personalized video ads can be optimized and used for achieving the greatest amount of return across industries.
When both the ad creative content and the media buy are informed in real time by demographic, contextual, behavioral or geographic data, optimal efficiency is achieved, resulting in deeply relevant and effective personalized video advertising.
Personalized video functions as both a brand medium and a performance medium, tapping emotions that speak to the wants and needs of every customer, strengthening personal attachment to a brand.
