Personalized video functions as both a brand medium and a performance medium, tapping emotions that speak to the wants and needs of every customer, strengthening personal attachment to a brand.
Recap from the Oracle Data Cloud Summit where marketing leaders convened to discuss targeting, personalization and measurement.
Why do people block ads? They’re annoying. They ruin the experience. And, most importantly, they’re not relevant. Sixty-four percent of people on the Web use ad-blocking software.…
To see how quickly digital video is growing, you only need to look at some compelling findings from Forrester: Online video will grow at a 21 percent…
Most of you reading this will have seen something about the rise in ad blocking recently. Adobe and PageFair released a study revealing that 45 million people…
Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers…
