Use Case: Advertising

Yaniv Axen responds to a recent DigiDay article, relating ad-tech myths to online video advertising.

In response to Digiday article, SundaySky CEO offers perspective on (online video) engagement as the next big thing in ad tech.

Using last-click attribution for SmartVideo is inaccurate. Use modern techniques to measure campaign value and cross-campaign interactions.

Smart online video advertising breaks Wanamaker’s rule ‘50% of my ad spend is wasted’ because value is measured and performance is optimized.