Today, 90% of online video ads are repurposed TV campaigns. Yet as online video technology evolves, what does the future of video advertising look like?
Use Case: Advertising
Online video advertising has the ability to bridge two ad disciplines – brand and performance advertising – to deliver the value of both.
Top three tips to improve your online video ad engagement for rich brand impact and the performance and targeting from display ads.
Mid-year update on the current state of the online video advertising industry in the U.S. with key and findings from comScore, BrightRoll and more.
Yaniv Axen responds to a recent DigiDay article, relating ad-tech myths to online video advertising.
In response to Digiday article, SundaySky CEO offers perspective on (online video) engagement as the next big thing in ad tech.
