Marketing in healthcare has always been complex, but in 2025, it’s more dynamic and more essential than ever. Patients expect more from their health plans and providers. They want clear information, convenient access, and communication
Marketing in the health insurance industry has never been more complex. With increasing competition, shifting consumer expectations, and the rise of digital engagement, insurers must rethink their approach to attracting and retaining members. Traditional methods,
Video onboarding leads to immediate adoption and higher satisfaction. See 3 examples from Okta, IntouchCX and SundaySky.
Customer experience in healthcare shouldn’t start and stop in the waiting room. Explore new ways to improve CX in healthcare with our prescription: video.
SundaySky is helping some of the world’s top brands drive breakthrough levels of customer engagement, and, concurrently, major business value. Our customers use SundaySky video-powered experiences to solve different customer experience (CX) challenges, but the
Leading health insurers that take a member-centric approach to their CX journeys using video-powered experiences reap the benefits of increased NPS and greater plan adherence. This blog identifies three high-stakes moments for members where video-powered experiences can bridge the human and technology gap to improve customer experiences and drive breakthrough outcomes.
