Healthcare / Welcome & Onboarding

UnitedHealthcare | Policyholder Onboarding

UnitedHealthcare (UHC) utilizes SundaySky’s SmartVideo Platform to welcome new policyholders and help them better understand their coverage and how their plan works. UHC drives satisfaction by reducing new member pain points and addressing “gotchas” with their policyholder onboarding video.

Benefits

  • Higher retention and policy renewal rates
  • Greater long-term customer value
  • Customer experience impact
  • Brand impact

Audience

New Consumer Driven Health (CDH) policyholders

Touchpoints

First time a new policyholder logs into their account portal

Channels

Compulsory view within account portal upon first login & subsequent optional view on Coverage & Benefits page any time after

Customer

UnitedHealthcare

Industry

Healthcare

Solution

Welcome & Onboarding

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