TripAdvisor uses SundaySky’s SmartVideo Platform to bring back website visitors who abandoned the site while searching for a hotel. The personalized video highlights hotel properties recently researched, as well as most popular searched locations, while reinforcing the message that TripAdvisor can be used for booking hotels and for ratings and reviews. This is a highly engaging and effective program aimed at increasing hotel bookings.
Visitors to TripAdvisor’s website searching for a hotel
Visiting a publisher site within SundaySky’s ad network
15- and 30-second in-stream, pre-roll video ads