Travel / Advertising

TripAdvisor | Retargeted Advertising

TripAdvisor uses SundaySky’s SmartVideo Platform to bring back website visitors who abandoned the site while searching for a hotel. The personalized video highlights hotel properties recently researched, as well as most popular searched locations, while reinforcing the message that TripAdvisor can be used for booking hotels and for ratings and reviews. This is a highly engaging and effective program aimed at increasing hotel bookings.

Benefits

  • Increase in new and return visitors, conversions and revenue
  • Proven Return on Ad Spend (ROAS)
  • Brand impact
  • Quick payback

Audience

Visitors to TripAdvisor’s website searching for a hotel

Touchpoints

Visiting a publisher site within SundaySky’s ad network

Channels

15- and 30-second in-stream, pre-roll video ads

Customer

TripAdvisor

Industry

Travel

Solution

Advertising

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