T. Rowe Price leverages SundaySky's video-powered experiences at moments of choice to help 529 college savings account holders realize the potential of their accounts. By delivering individualized information at various touch points along the college savings journey, T. Rowe Price helps account holders in feeling the satisfaction of goals met, and maximizes customer retention and loyalty.
New & existing 529 account holders with beneficiaries aged 0-18
7 days after customer joins account portal
Email & customer account portal
T. Rowe Price
Retention & Loyalty